Young, between 18 and 28 years old, non traditional wine drinkers who want adventure. On the go consumers.
What they are looking for:
Something new that only belong to their age group, something made for their age group.
Picnics in parks, parties at home, outdoor events, night clubs and bars…
Convenient and accessible, single serve, represents the image consumers want to transmit, freshness, 100% recyclable.
Range of elegant still and sparkling wine. All the Ciao wines are easy to drink and full of freshness. This range is perfect for aperitif and out of meal drinks.
Emilia-Romagna, Italy, Sparkling